I got my Bush-Cheney 2004 Reelection Enticement Coupon (sometimes referred to as a “Child Tax Credit refund check”) in the mail yesterday and, like the good little supply-side drone that I am, I headed out to Borders today to pump that money back into the economy by buying Jeffrey Zeldman’s Designing With Web Standards.

Designing with Web Standards by Jeffrey Zeldman

When I took it up to the cashier, the young lady behind the counter grabbed the book, took one look at its cover and asked, quite excitedly, “Is that Eminem!?!”

“No, I’m afraid not,” I replied. “It’s Zeldman.”


“Jeffrey Zeldman.”

“Oh,” she said, obviously disappointed. “With that hat, I thought it was Eminem.”

The hat notwithstanding, how in the world could you confuse Eminem with Jeffrey Zeldman? One is a chart-topping artist whose work has redefined an entire genre and who has rabid fans all around the world that will travel thousands of miles to see him whenever he makes an appearance; the other is a rapper.

But it got me thinking…

Designing with Web Standards by Zeldminem