At the back of the catwalk on Bravo’s Project Runway, there’s a large, translucent panel with the Project Runway logo.
During the first season there were a number of times when they had a camera backstage watching the models enter or exit the catwalk, but since the entire logo wasn’t in the frame, this is all you’d see:
They’d spent hundreds of thousands of dollars on branding and marketing and yet, week after week, they seemed intent on leaving people with the subliminal impression that the show was a big YAWN.
I think they’ve learned their lesson, though. I’ve watched the first three episodes of the second season and I haven’t seen the big YAWN once.