At the back of the catwalk on Bravo’s Project Runway, there’s a large, translucent panel with the Project Runway logo.

Project Runway Logo

During the first season there were a number of times when they had a camera backstage watching the models enter or exit the catwalk, but since the entire logo wasn’t in the frame, this is all you’d see:

Cropped View of the Project Runway Logo

They’d spent hundreds of thousands of dollars on branding and marketing and yet, week after week, they seemed intent on leaving people with the subliminal impression that the show was a big YAWN.

I think they’ve learned their lesson, though. I’ve watched the first three episodes of the second season and I haven’t seen the big YAWN once.